Gen Z’s ‘Boom Boom’ Fashion Revival: A Bold Return to 1980s Excess
Trend forecaster Sean Monahan has observed a notable rise in the ‘Boom Boom’ aesthetic, characterized by its vibrant and bold fashion choices reminiscent of the 1980s. This trend, which Monahan describes as ‘louder than the past,’ is now capturing the attention of younger generations, particularly Gen Z. The ‘Boom Boom’ movement is marked by its rejection of the minimalist and quiet luxury styles that have dominated recent fashion trends, opting instead for a return to the ostentatious and extravagant styles of the 80s.
According to Emilia Petrarca, a writer in The Cut, the ‘Boom Boom’ trend is rooted in the idea of excess and visibility, which aligns with the 1980s fashion culture that emphasized boldness and a visible hierarchy. This movement is seen by some as a celebration of greed, while others interpret it as a way for Gen Z to express themselves more fully and confidently. The resurgence of such styles is seen as a response to the muted, minimalist aesthetics that were prevalent post-pandemic, with many feeling the need to express joy and confidence through more vibrant and expressive fashion choices.
The trend is also perceived as a cultural shift that reflects broader societal changes, such as the rise of trad-wives and the influence of the current political climate. Some analysts suggest that this movement is a form of pushback against the progressive ideologies that were prominent in the post-2016 era, with many Gen Z individuals rejecting the more inclusive and diverse fashion standards that were championed at the time.
Celebrities like Chappell Roan and Pedro Pascal have been spotted incorporating elements of the ‘Boom Boom’ trend into their outfits, with Roan’s recent single The Giver featuring a boxy navy suit and tie, and Pascal sporting a dark tartan blazer. The trend’s popularity is further reflected in the surge in social media searches for vintage furs, with platforms like TikTok witnessing a significant increase in searches for vintage fur coats over the past year. This resurgence not only highlights a shift in fashion but also signals a broader cultural reorientation among younger generations, emphasizing confidence and a desire for vibrant, expressive styles.
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