The article discusses the growing need for parents to secure their children’s digital identities by reserving domain names for newborns. It suggests that this is an important step in digital parenting comparable to financial planning for education. By doing so, parents can provide their children with a platform for their future online endeavors. The piece emphasizes the importance of protecting children from external entities, such as Big Tech or unknown individuals, from claiming their digital names. With a few annual fees, parents can ensure that their child’s name is available for them to use as they grow and become more involved in the digital world. As a result, this strategy is presented as a wise move for responsible parenting.