German sportswear giant Adidas has disclosed a data breach following a hack on its customer service provider. According to the company, an external party gained unauthorized access to some customers’ personal data. Adidas emphasized that the stolen information did not include sensitive details such as payment information or passwords. The company has taken immediate steps to contain the breach, launched an investigation with cybersecurity experts, and is in communication with relevant authorities. Customers affected by the breach will be notified by the company.
Adidas, a leading German sportswear brand, has announced a data breach after a third-party customer service provider was hacked, resulting in the unauthorized access of customer data. The company informed the public about the incident, stating that the breach occurred due to a third-party vendor’s security vulnerabilities. Adidas assured its customers that payment details and passwords were not compromised, as the stolen information mainly included contact details. The company has implemented measures to contain the breach and is collaborating with top information security experts to investigate the incident thoroughly.
In response to the breach, Adidas has taken several steps to ensure customer safety and regulatory compliance. The company has notified the relevant authorities about the security incident and is preparing to inform the affected customers. Adidas emphasized that while the breach was significant, the company is committed to enhancing its cybersecurity measures to prevent such incidents in the future. The company also mentioned that it is monitoring the situation closely and will provide further updates to the public.
Consumer protection groups have expressed concerns about the incident, stating that data breaches can have long-term implications for affected individuals. While Adidas has not disclosed the exact number of affected customers, the company is working to identify and reach out to those impacted. The breach has raised questions about the importance of third-party security in corporate cybersecurity strategies. Companies like Adidas rely on external partners for essential services, making it crucial to ensure that these vendors adhere to stringent security protocols to protect customer data.