Aaron Berg, a well-known personality in the entertainment industry, recently appeared on Fox News Saturday Night with host Jimmy Failla to discuss the marketing strategy behind Sydney Sweeney’s latest product: a bathwater soap. The conversation centered on how the actress, who gained fame for her role in the hit series ‘The Great,’ is leveraging her public persona to promote her new venture.
Berg provided insights into the product’s branding, noting that the marketing approach seems to blend personal branding with a niche product. He also touched on the potential for such products to tap into the growing trend of personal care items with unique selling points. The segment offered viewers a glimpse into the behind-the-scenes strategies that go into launching a new product in a competitive market.