Concerns over Serbia’s media reforms have intensified as student protesters and the European Union demand tangible progress in ensuring press freedom and adherence to the rule of law. Despite pledges by the Serbian government to enact necessary changes, journalists remain dubious about the sincerity of these commitments. The situation has sparked debates about whether the reforms will result in substantial improvements or if they are just cosmetic measures designed to satisfy external expectations, particularly from Brussels. As the pressure mounts, the challenge for Belgrade is to translate these promises into actual policy reforms that address the deep-rooted issues in Serbia’s media landscape.