Microsoft has quietly teased its next-generation Xbox console through its collaboration with Asus to launch two Xbox Ally handhelds later this year. These devices run Windows but boot directly into a full-screen Xbox UI, offering Xbox gamers access to a variety of games and apps like Discord without loading the full Windows desktop. The integration of Windows and Xbox is positioned as a significant step in Microsoft’s strategy to expand the Xbox experience across multiple devices.
The reveal of the Xbox Ally handhelds was marked by a strong emphasis on their role in the broader Xbox ecosystem. Microsoft’s marketing team highlighted the devices as an extension of the Xbox brand, pushing the concept of an ‘Xbox anywhere’ experience. Carl Ledbetter, a 30-year Microsoft design veteran, underscored the importance of this project, having worked on key Xbox designs such as the original IntelliMouse, the Xbox 360 Slim, and the Xbox One X. His involvement signals that this is more than a simple partnership with Asus, indicating a deeper strategic intent.
Xbox president Sarah Bond emphasized the potential for players to ‘hold the power of the Xbox experience in their hand,’ framing the handhelds as a significant breakthrough for the Xbox brand. This approach aligns with Microsoft’s ongoing efforts to integrate its gaming services across various platforms, making Xbox a more accessible and versatile brand. With the Xbox Ally handhelds, Microsoft aims to provide a seamless transition between different devices, whether at home or on the go, ensuring that users can enjoy the full Xbox experience wherever they are.