LIV Golf is taking its global tour to the South, bringing back big names and team competition. However, this weekend in Dallas, the focus is about more than the game itself. While big names like Bryson DeChambeau may grab headlines, the league tells FOX they’re just as invested in who’s getting a chance to belong in the sport.
Through LIV Golf’s Potential, Unleashed initiative, students across the DFW area took part in a day of inspiration and fun through the league’s working partnerships with local school districts and charities. The idea behind it all is to increase opportunities for education, employment, and training for young athletes in the game of golf.
On Wednesday, the kids also took part in golf lessons from the pros themselves — opening doors to the leaderboard. “I think trying to break some of those barriers and get golf to everyone is really important… Not only for the growth of the game, but for this community here to have a sport that they can go play and learn,” said Cameron Tringale, a LIV Golf player with HyFlyers GC.
The league is also fostering a unique fan culture, with merch tailored to each tournament location while highlighting the team and player dynamics. “You know it’s a team following, but it also has a player following, and it’s a design following,” explained Andre Williams, Senior Retail Operations Manager with LIV Golf. “The goal is to create a sense of belonging for fans who are here to see the action and support the players.”
However, when it comes to the tournament itself, LIV Golf and FOX Sports Broadcaster Jerry Foltz emphasize the relaxed atmosphere for fans. “It’s easy to say this is not your grandfather’s golf tournament… There’s world-class golf at the highest level… But there’s a relaxed atmosphere for the fans who are here,” Foltz said.
Additionally, the league highlights the importance of its support staff, such as Ben Giunta, the club doctor, whose expertise helps players build confidence and perform at their best. “A player comes in with some uncertainty. They walk out with a little bit more confidence in what they’re actually using so they can go out and perform,” Giunta explained.