TikTok content creator Jacquelyne Devine, known for her @shopclubcostco handle, has recently shared her first impressions of Costco’s new Peaches and Cream Bar Cake, calling it a ‘good summertime dessert.’ The post, which highlights the cake’s flavor and texture, has received positive responses from her followers, many of whom are also Costco members. This review has contributed to increased interest in the product, showcasing the growing role of social media influencers in shaping consumer preferences for retail items.
Costco’s introduction of the Peaches and Cream Bar Cake is part of its ongoing strategy to expand its snack and dessert lineup, particularly during the summer months when demand for sweet treats tends to rise. The company’s decision to introduce new products aligns with its reputation for offering high-quality, value-driven items. As more creators like Devine share their experiences with Costco’s offerings, the brand continues to solidify its position in the retail market, leveraging both traditional and digital marketing channels to maintain customer engagement.
The review by Devine not only reflects the product’s appeal but also underscores the increasing importance of online reviews and social media validation in the retail industry. With the rise of platforms such as TikTok, brands like Costco can now benefit from real-time feedback and targeted promotion strategies, enhancing their ability to connect with a broad consumer base. This trend highlights the evolving relationship between retailers and their customers, with social media playing a pivotal role in both product development and marketing efforts.