US President Donald Trump has launched a new line of fragrances featuring limited-edition bottles shaped like golden statues of himself, marketed as ‘Victory 45-47’ to commemorate his presidencies. The products went on sale this week, with prices starting at $249 for 100ml bottles, offering discounts for bulk purchases.
The new line includes the ‘Fight, Fight, Fight’ fragrance for men and women, priced at $199, featuring a golden image of Trump after surviving an assassination attempt last year. While the launch has generated enthusiasm among Trump supporters and collectors, it has also drawn criticism from political opponents and ethics advocates, who denounced the release as inappropriate for a sitting president.
Critics argue that the product line exploits the presidency for commercial gain, raising concerns about the appropriate use of a national leader’s image for profit. Online reviews have been mixed, with some praising the scent as competent but overpriced, while others appear to post critical commentary without having tested the product.
The launch adds to a growing roster of branded Trump merchandise, including watches, sneakers, books, NFTs, and cryptocurrency, generating tens of millions of dollars in revenue since the beginning of his second term.
Political opponents and activists, including the campaign group Republicans Against Trump, have expressed outrage over the commercialization of the presidency. They argue that such ventures are part of a broader pattern of using public office for personal enrichment, a concern that has fueled ongoing debates about the ethical implications of private profit from public platforms.
In addition to the fragrance line, Trump’s branding initiatives have expanded into various consumer products, each contributing to a substantial revenue stream for his family and business interests. This trend has led to discussions about the potential impact on public trust and the integrity of the office, with some observers suggesting that the constant commercialization of the presidency could have long-term implications for the political landscape.
Despite the controversy, Trump’s supporters view the product line as a legitimate form of expression and a way to celebrate his presidential achievements. They argue that the sale of branded items is a natural extension of his public persona and that the profits contribute to the viability of his political movement.
The financial success of these ventures has also sparked debates about the transparency of Trump’s business dealings, with calls for stricter oversight and accountability, particularly given the significant sums involved in these ventures. Advocates for reform are pushing for more stringent regulations to ensure that public officials are not exploiting their positions for private gain.