In response to the ongoing war in Ukraine, Hans Braunfisch, a former PwC consultant, is launching Pravo Venture, a platform aimed at connecting U.S. investors with Ukrainian startups. This initiative seeks to change the perception of Ukraine from being a country in need of aid to a potential business partner, enabling investors to support Ukrainian entrepreneurs through direct investments rather than traditional charitable giving. Braunfisch, who has been actively involved in the Ukrainian business community, emphasizes that the resilience of Ukrainian startups is a testament to the country’s economic potential despite the challenges posed by the war. The platform not only provides an alternative to charitable giving for U.S. investors but also aims to foster a more sustainable and mutually beneficial economic relationship. Pravo’s model includes a 1% passive equity stake in exchange for facilitating investments, which encourages the platform to ensure the success of the startups it supports. Additionally, the platform partners with Dealmaker, which handles the financial transfers and charges a one-time 1% transaction fee, further reducing the financial burden on the startups. Braunfisch acknowledges the challenges faced by investors in this environment, including the reduced risk appetite for early-stage investments and the need for a nuanced understanding of the associated risks. Despite these challenges, he remains optimistic about the potential for U.S. investors to support Ukrainian startups and contribute to the country’s economic recovery. The platform represents a significant step towards creating a more inclusive and sustainable investment model, bridging the gap between U.S. investors and Ukrainian entrepreneurs who are determined to rebuild their businesses amidst the ongoing conflict.