Kyivstar TV and MEGOGO Ink Co-Exclusive Agreement with Paramount+
In a significant move for the Ukrainian streaming market, Kyivstar TV and MEGOGO, two of the country’s leading OTT platforms, have signed a co-exclusive agreement with Paramount+, the international media service operated by ViacomCBS. The partnership, which is set to last for one year with the possibility of extension for an additional two years, will allow both platforms to expand their content libraries with a range of films, series, animation, and premiere titles from Paramount+.
This collaboration marks a strategic step for Ukrainian media providers in an increasingly competitive global streaming landscape. By securing exclusive access to Paramount+’s extensive library, Kyivstar TV and MEG, which are among the three largest OTT platforms in Ukraine, aims to enhance viewer engagement and offer a more diverse selection of content to their audiences. The potential for a three-year extension suggests that the partners are committed to long-term growth and collaboration in the entertainment sector.
For Paramount+, this partnership with Ukrainian platforms represents an opportunity to expand its reach into the Eastern European market. The inclusion of local content providers like Kyivstar TV and MEGOGO is likely to help the brand better connect with Ukrainian audiences while also providing new distribution channels for its programming. The collaboration could also set a precedent for other international media companies looking to establish a foothold in the Ukrainian market.
As the demand for streaming content continues to grow, the agreement between Kyivstar TV, MEGOGO, and Paramount+ underscores the evolving dynamics of the media industry. With the expansion of their content offerings, both Ukrainian platforms are poised to offer their users a richer and more varied entertainment experience, reflecting the ongoing shift toward digital consumption in the region.