On Friday, the Democratic National Committee (DNC) launched a new messaging campaign, previewed exclusively to Fox News Digital, accusing President Donald Trump of ‘killing the American dream’ through a combination of price hikes, market volatility, and the Republican-backed spending bill. The strategy aims to align the party with working-class Americans and shift the blame for recent economic challenges onto the Trump administration. The campaign, titled ‘Trump Killing the American Dream,’ is set to run through December and focuses on the impact of Trump’s policies on everyday Americans, particularly in terms of rising costs of groceries, insurance, and housing. DNC officials argue that the GOP’s budget proposal will disproportionately affect vulnerable communities, such as low-income families and the elderly, by cutting essential support programs like Medicaid and SNAP, while also contributing to increased insurance costs and reduced housing affordability.
The DNC’s messaging is part of a broader overhaul in the party’s strategy following the 2024 elections, which saw the Republicans gain significant support from traditional Democratic voters, including Hispanic voters and young people. The campaign is designed to restore the party’s appeal and prepare for the 2026 midterm elections, where the Democrats aim to regain control of Congress. DNC Chair Ken Martin emphasized that the spending bill, which has been called ‘the big beautiful bill’ by Republicans, is the ‘least popular legislation in modern history’ and that its negative impact on American families is becoming increasingly apparent. He claimed that the more voters learn about the bill, the more they will oppose it, making the DNC’s message more resonant with a broad audience.
However, DNC officials acknowledge that the economic situation is complex. While the U.S. labor market showed signs of resilience, with over 147,000 jobs added in June and unemployment falling to 4.1%, the party argues that Trump’s policies, including tariffs and regulatory changes, have created economic uncertainty. The Congressional Budget Office estimated that the spending bill could increase federal deficits by $2.4 trillion over a decade and could lead to a potential loss of 1.2 million jobs by 2029. The DNC is using this as a justification for its renewed focus on economic issues, particularly the erosion of social safety nets and the increased economic burden on Americans due to Republican policies. This message is expected to be a central theme in the 2026 elections, with the party targeting key battleground districts and focusing on state-level organizing efforts to build momentum and expand its voter base.