Ukrainian intelligence agencies have disclosed that Russia is significantly increasing its propaganda efforts across Africa, particularly targeting countries such as Ethiopia and other regional powers. This expansion is part of a broader geopolitical strategy to counter Western influence and bolster Russia’s soft power. According to reports from HUR, a local news outlet, Russia Today, the state-backed Russian news network, is planning to launch an Amharic-language broadcast by the end of the year. This move is intended to reach a larger Ethiopian audience, which has been a point of contention due to its strategic location and growing influence in the region.
The decision to introduce Amharic-language programming underscores the growing importance of Ethiopia as a key player in Africa’s political and economic landscape. By tailoring its content to local languages and cultural contexts, Russia aims to enhance its credibility and engagement with African audiences. This step is likely to be part of a multi-faceted approach that includes direct diplomatic ties, economic investments, and cultural exchanges to strengthen its global influence. As Russia continues to expand its footprint in Africa, the region’s governments and international stakeholders are under increased pressure to monitor and respond to these developments.