Manchester City Football Club has announced a landmark agreement with global sportswear giant Puma, extending their existing partnership for an additional decade. The new contract, which will run until 2035, is estimated to be worth over $1.3 billion, underscoring the club’s continued confidence in the brand’s capabilities.
The deal comes at a time when both clubs are navigating the evolving landscape of sports sponsorship and commercialization. This significant financial commitment highlights the growing importance of partnerships in modern football, where major clubs are increasingly leveraging global brands to enhance visibility and revenue streams.
According to sources, the extension reflects a strategic decision by Manchester City to solidify its brand identity and expand its market reach. This partnership is expected to play a crucial role in the club’s ongoing efforts to maintain its position as one of the most commercially successful football clubs in the world.