Ruthless, a prominent podcast known for its in-depth political analysis and investigative reporting, has announced a licensing deal with Fox News Media, marking a significant step in its expansion into traditional media. The podcast will leverage Fox News’ extensive distribution network to reach a wider audience, including cable television viewers and online platforms.
The partnership is expected to enhance the visibility of Ruthless’ content, which often features sharp critiques of political figures and policies. This collaboration is seen as a strategic move to strengthen Fox News’ position in the political commentary space, aligning with its existing editorial focus.
Ruthless’ hosts have expressed enthusiasm about the partnership, emphasizing their commitment to providing unbiased, fact-based reporting. The licensing deal is anticipated to boost both the podcast’s and Fox News Media’s revenue streams, as the podcast’s growing popularity translates into increased ad revenue and subscriber growth.