Unrivaled, the women’s basketball league, has announced 13 new Name, Image, and Likeness (NIL) deals, with USC’s JuJu Watkins as the standout signee. The league also continues its partnership with Flau’jae Johnson, a former WNBA player who has been actively involved in the league’s growth initiatives. These signings mark a significant step forward in the league’s efforts to enhance player compensation and visibility in the college sports landscape.
The NIL deals, which allow student-athletes to earn money from endorsements and sponsorships, have become a focal point of college athletics in recent years. With the addition of 13 new signees, Unrivaled is expanding its reach and solidifying its position in the competitive landscape of women’s college basketball. The league’s continued partnership with Flau’jae Johnson reflects the strategic importance of leveraging high-profile athletes to attract sponsors and increase brand awareness.
As the NIL landscape continues to evolve, Unrivaled’s moves underscore the growing financial opportunities for women’s athletes. The league’s commitment to supporting its players through these deals is expected to have a positive impact on the overall development of women’s basketball in the United States.