A U.S.-based orange juice importer has launched a lawsuit against the Trump administration’s proposed 50% tariff on Brazilian goods. The importer argues that the policy would significantly impact the cost of orange juice, a major product from Brazil, which is the world’s largest exporter of the commodity. The industry has already been struggling with high prices, and the tariff could lead to an increase of up to 2,500% in retail prices, according to the lawsuit.
Brazil is the primary supplier of fresh orange juice to the U.S. market, with most of the product sold in the country coming from Brazilian imports. The tariff, which targets Brazilian goods, could have a broad impact on the beverage industry, particularly since orange juice is a staple for many American consumers. The lawsuit emphasizes the potential harm to both consumers and businesses, warning of higher costs and reduced availability of the product.
The importer’s legal action comes as part of a broader discussion on U.S.-Brazil trade relations, with the administration’s protectionist policies drawing criticism from various sectors. While the tariff is intended to protect domestic industries, critics argue that it may backfire, leading to inflated prices and a loss of consumer choice. Industry representatives are calling for a more balanced approach to trade policy that considers the impact on everyday consumers.