The Cleveland Browns have announced the introduction of their new ‘Alpha Dawg’ helmet design, which will be worn during three regular-season games against the Packers, Dolphins, and Titans. This move is part of the team’s ongoing efforts to refresh its brand identity and connect with fans through innovative visual elements.
The new helmet design has been developed as part of the team’s broader initiative to modernize its image and enhance fan engagement. The alternate lids will be worn during these specific games as a temporary measure, with the team keeping an eye on fan reactions to determine any long-term changes to the design.