San Francisco’s Kis Café has closed its doors following a viral incident where chef Luke Sung allegedly insulted TikTok influencer Karla during a collaboration. The encounter, captured in a video that has amassed over 22 million views, sparked outrage online. Karla, who goes by the handle @itskarlabb, claims Sung belittled her for her perceived lack of influence, suggesting her followers couldn’t afford to dine at the restaurant. The restaurant’s Instagram post confirmed the closure, stating that Sung’s behavior ‘does not reflect the remainder of our team’ and that the move was part of a restructuring process. Sung later issued an apology, acknowledging his actions were ‘condescending, hurtful, and intimidating’ and expressing gratitude for the lesson in kindness and respect.
Karla’s video, which detailed the conversation with Sung, quickly gained traction on social media, with many users criticizing the chef for his dismissive remarks. The incident highlights the growing tension between influencers and traditional industry figures, as the influence of social media continues to shape public perceptions and business practices. The restaurant’s decision to close its doors has also raised questions about the impact of online outrage on small businesses and the balance between corporate responsibility and individual behavior.
In response to the backlash, Kis Café’s Instagram post emphasized its commitment to creating a welcoming and respectful environment for all customers. The restaurant also noted its efforts to sustain the livelihoods of its employees and their families during the restructuring period. Sung, who co-owns the restaurant, issued a public apology, recognizing that his actions were unacceptable and expressing a desire to learn from the experience. His comments reflected a willingness to acknowledge the harm caused by his behavior and the importance of fostering respect in both personal and professional interactions.
The incident has sparked broader discussions about the role of social media in shaping public opinion and the responsibilities of public figures to maintain professional conduct. As the case of Kis Café and its chef continues to evolve, it serves as a cautionary tale about the consequences of disrespectful behavior and the power of online communities to hold individuals accountable for their actions.