Derk Sauer, a Dutch media tycoon who built a media empire in 1990s Russia through a provocative ‘sex, news and rock ānā roll’ strategy, has died at 72. His media fortune, which grew during the chaotic early years of post-Soviet Russia, was built on a unique combination of explicit content, hard-hitting journalism, and a rebellious attitude that captured the attention of a generation. Sauer’s approach was both controversial and effective, allowing him to dominate the media landscape during a time of rapid change and uncertainty.
As the Russian media industry faced severe challenges in the years following the 1990s, including declining profits and increasing government pressure, Sauer remained a vocal advocate for press freedoms. He spoke out against restrictions on media, supporting journalists and media professionals who sought to remain independent and unafraid of challenging the status quo. His advocacy became even more pronounced after Russia’s invasion of Ukraine in 2014, when he began supporting Russian journalists who fled the country to avoid repression. These individuals, often targeted by the Russian government for their work, found refuge in exile, with Sauer offering them support and a platform to continue their reporting.
Sauer’s death marks the end of an era for Russian media, but his legacy continues to influence debates on press freedom and the role of media in a rapidly changing political landscape. His work has been remembered not only for its impact on Russian journalism but also for its broader implications for the global media industry. While his methods were often criticized, his dedication to supporting journalists in the face of adversity has left a lasting impression on those who knew him and those who follow his work.