The Pac-12 Conference is making strides toward a future despite one more season of uncertainty. The conference is actively shaping its new identity and structure as it prepares for the upcoming season. Although the conference has one more season in limbo, the focus is now on transitioning to a more sustainable model that can withstand financial and competitive challenges.
Leaders within the Pac-12 have been working closely with stakeholders, including universities, athletic directors, and potential media partners, to craft a vision for the conference’s future. This includes exploring new revenue streams, redefining membership criteria, and potentially restructuring the conference to better align with evolving collegiate athletics trends.