According to data from EY Ukraine, the average hotel room revenue (RevPAR) in the resort town of Bukovel, Ukraine, saw a significant year-on-year increase of 27% to $109 during the first quarter of 2025. This growth marks a promising sign for the local hospitality industry, indicating a recovering tourism sector and increasing visitor interest in the area.
Compared to Bukovel, the city of Lviv in western Ukraine experienced a 23% increase in RevPAR, reaching $35, while the capital Kyiv reported a 14% rise to $24. These figures suggest that while the tourism market in the country is gaining momentum, regional performance varies, with the mountains of Bukovel showing the strongest growth.
EY Ukraine’s data highlights the resilience of Ukraine’s hospitality sector even amidst challenging economic and geopolitical conditions. The report underscores the importance of strategic investments in infrastructure and marketing to sustain this growth, especially as the country continues to rebuild its international appeal.
Analysts suggest that the continued recovery of the tourism sector could have broader economic implications, potentially stimulating related industries such as transportation, retail, and local services. However, the long-term success of these trends will depend on maintaining safety standards, addressing infrastructure needs, and adapting to global market demands.