In an appearance on Fox Across America, former Governor Katrina Campins joined host Jimmy Failla to address the controversy surrounding Cracker Barrel’s recent decision to replace its iconic logo with a text-only design. The change has drawn widespread criticism, with many consumers and branding experts arguing that it undermines the brand’s established identity. Campins criticized the move, stating that the logo is an integral part of the brand’s heritage and that simplifying it risks alienating long-time customers.
The discussion came after Cracker Barrel announced its decision to replace its traditional logo with a simple text-based design, citing the need for modernization and cost savings. However, the change has been met with mixed reactions, with many customers expressing disappointment and others calling the move a necessary evolution. Campins, who has previously spoken on branding issues, emphasized the importance of maintaining a connection with the brand’s history, particularly in an industry where customer loyalty is critical.
Failla asked Campins about the potential impact of the logo change on consumer loyalty, to which she responded that brands must balance innovation with tradition. ‘Consumers value consistency and familiarity, especially in the foodservice industry,’ she said. ‘Changing a logo that has been a part of the brand’s identity for decades can lead to a sense of disconnection.’ She added that while some changes are inevitable, they should be approached with caution, particularly when they affect a brand’s core identity.