Cracker Barrel has unveiled its new logo, which simplifies its branding after 48 years of featuring the iconic image of a man resting on a barrel. The redesigned logo, which only displays the brand’s name in gold and brown tones, marks the first time in the restaurant’s history that the image has been removed from the logo.
The updated design is part of a broader ‘All the More’ campaign that includes new menu offerings, a modernized interior design, and a high-profile collaboration with country music artist Jordan Davis. The company also announced a limited-time offer of complimentary Classic Side dishes for customers who visit its nearly 660 locations nationwide on August 23 and 24.
Chief Marketing Officer Sarah Moore emphasized the importance of retaining the brand’s core identity, stating, ‘Our story hasn’t changed. Our values haven’t changed.’ Moore also highlighted the significance of customer feedback in shaping the brand’s evolution, as the redesign reflects the company’s ongoing efforts to enhance its appeal while preserving its traditional charm.
Cracker Barrel’s logo update follows a trend of modernization seen in other restaurant chains, with the company recently updating its interior design to a brighter, more contemporary look. The brand has also been testing various levels of store remodels, aiming to create a more welcoming environment for guests while maintaining its signature country hospitality.
Despite the changes, the company has faced mixed reactions from customers, with some expressing disappointment over the new look. However, the redesign appears to be part of a strategic effort to appeal to a broader audience and strengthen its market position in the competitive restaurant industry.