Novus supermarket chain has opened 50 Mi Market minimarkets and plans to expand its network by opening 60-70 such stores annually, according to Oleksiy Panasenko, Deputy General Director for Operations at the company. The expansion plans come as part of the company’s strategy to increase its market presence and enhance customer accessibility.
The company’s decision to open 60-70 Mi Market stores each year marks a significant step in its growth strategy. Panasenko emphasized that the expansion is driven by the company’s goal to provide more convenient shopping options for consumers. With the addition of new stores, Novus aims to strengthen its position in the Ukrainian retail market.
Industry experts have welcomed the expansion as a positive development for the retail sector. They note that such growth can lead to increased competition, which may benefit consumers through better prices and services. However, some analysts caution that the company must manage the expansion carefully to ensure sustainability and maintain quality standards.
The expansion plans are part of a broader strategy to diversify the company’s offerings and improve customer experience. By establishing more Mi Market stores, Novus is looking to create a more extensive retail footprint across the country. This move is expected to have a financial impact on the company, potentially boosting revenues and market share.
Overall, the expansion of the Mi Market network represents a key milestone for Novus. With the increased number of stores, the company is positioning itself as a major player in the Ukrainian retail landscape, ready to meet the evolving needs of its customers.