Female athletes in India are increasingly leveraging social media to enhance their visibility and secure better sponsorship deals, challenging the long-standing male dominance in the sports sector. The recent Sports Women Huddle, held in Mumbai, brought together influential figures such as Sania Mirza, a former tennis player, and P. V. Sindhu, a badminton world champion, to discuss strategies for advancing women’s roles in sports. This initiative highlights the growing recognition of female athletes’ contributions and the opportunities within a rapidly expanding market.
The event featured notable participants like Jinisha Sharma, owner of the Women’s Premier League team UP Warriorz, and Deepa Malik, a former Paralympian. These leaders are working to create more equitable conditions for women in sports, including better sponsorship opportunities and increased media coverage. As the Indian sports market continues to grow, female athletes are positioning themselves to capture a larger share of this expanding industry.
With the rise of digital platforms, female athletes are now able to connect directly with fans and sponsors, bypassing traditional gatekeepers. This shift is transforming the landscape of Indian sports, offering new avenues for female athletes to assert their influence and secure financial support. The Sports Women Huddle exemplifies a broader movement toward gender equality in sports, paving the way for further advancements in the coming years.