Ukrainian electronics retailer Allo has opened the country’s first official showroom for home appliance brand Roborock, marking a significant expansion for the company in Eastern Europe. Mykola Astapov, Development and Format Management Director at Allo, announced the initiative during a press conference, emphasizing its potential to drive consumer engagement and boost sales in Ukraine.
The Roborock store in Kyiv offers a wide range of products, including smart vacuum cleaners, mops, and air purifiers, featuring interactive displays and customer service to enhance the shopping experience. Allo has positioned the store as a flagship location, aiming to set a new standard for retail engagement with technology-focused brands.
This collaboration underscores the growing interest in smart home solutions across Eastern Europe and reflects Allo’s commitment to innovation and market leadership. The move is also seen as a strategic play to increase Roborock’s market share by leveraging Allo’s established retail network and customer base in Ukraine. The company is currently evaluating the success of the store and plans to expand the concept to other regions in the future.