Rob Mac and Ryan Reynolds, whose partnership with Wrexham AFC has captivated global audiences, are set to extend their influence into the Mexican soccer landscape by joining forces with Eva Longoria. The group’s latest venture, Necaxa, seeks to integrate Hollywood-level storytelling with the sport, mirroring the successful model that propelled Wrexham’s rise in the UK.
The trio’s initiative aims to create a unique blend of entertainment and sports, leveraging their collective experience in both realms. By combining the narrative-driven approach of Hollywood with the professional soccer environment, they hope to elevate Necaxa’s profile both domestically and internationally.
Longoria, a prominent figure in entertainment and business, is expected to provide strategic insights and cultural connections to adapt the Wrexham model successfully in Mexico. The project’s success could have implications for the broader Mexican football scene, potentially influencing how sports franchises are managed and marketed in the country.
Industry observers are watching closely to see if the trio can replicate their earlier success, as the intersection of entertainment and sports continues to gain traction globally. The potential for this venture to create new opportunities for athletes, fans, and investors remains a key point of interest.