Vice President JD Vance is set to continue his tour of battleground states by visiting a steel fabricating facility in Wisconsin, where he will advocate for the GOP-crafted tax cut bill that recently passed through the Republican-controlled Congress. The visit comes as President Donald Trump is rebranding the controversial ‘Big Beautiful Bill’ to emphasize its benefits for workers, acknowledging the challenges of selling the measure to the broader public.
Vance’s stop in Wisconsin is part of a broader GOP effort to promote the tax cut package, which was signed into law by Trump on July 4. The White House is now shifting its messaging to highlight the ‘Working Family Tax Cut’ in an attempt to resonate more with voters. Trump’s recent remarks at a Cabinet meeting indicated his recognition of the uphill battle in communicating the bill’s value to the public.
The tax cut bill includes several provisions, such as the extension of the 2017 tax cuts, elimination of taxes on tips and overtime pay, and provisions for border security. However, the measure also includes significant changes to Medicaid and food stamp programs, which have sparked criticism from Democrats who argue the cuts will harm low-income Americans and rural healthcare systems.
Republicans are aggressively promoting the tax cuts through advertising and messaging, targeting Democratic lawmakers who voted against the bill. Meanwhile, Democrats have criticized the GOP’s approach, arguing the measures disproportionately benefit the wealthy and fail to address the genuine needs of working families.
The shift in branding has already been reflected in Vance’s description of the measure. At his earlier stops, he called the package the ‘One Big Beautiful Bill,’ but last week in Georgia, the vice president referred to it repeatedly as the ‘Working Families Tax Cut.’ He emphasized the package as a means to ease the burden on hardworking Americans.
The legislation also includes substantial changes to Medicaid, as well as cuts to food stamps, another major safety net program. The nonpartisan Congressional Budget Office estimates that these changes could result in approximately 10 million people losing health coverage and an estimated $3.4 trillion added to the nation’s already massive federal deficit.
Democrats have long criticized these social safety net changes, arguing they will gut Medicaid, leading to the closure of rural hospitals and nursing homes. ‘Rural hospitals were already on the brink of collapse thanks to Donald Trump, but now he has put the last nail in the coffin for rural hospitals with his billionaire budget bill,’ Democratic National Committee chair Ken Martin claimed.
Republican leaders have pushed back against these criticisms, with Vance recently asserting that the CBO’s estimates were ‘absolutely atrocious’ and that the healthcare changes in the law were focused on ‘kicking illegal aliens the hell out of this country so that we can preserve health care for the American families who need it.’
As part of their campaign, Republicans are also targeting Democratic lawmakers for voting against the tax cuts, aiming to sway voters in the upcoming midterms. The National Republican Congressional Committee (NRCC) has released advertisements highlighting the ‘Working Family Tax Cut,’ while groups like One Nation, aligned with Senate Majority Leader John Thune, are emphasizing the benefits of the tax cuts for everyday Americans.
The GOP’s messaging strategy is seen as a key component in their effort to win back the House and Senate in the 2026 midterms, with the NRCC claiming new internal polling shows a ‘decisive messaging advantage’ for the Republicans in battleground states. However, DNC chair Ken Martin has dismissed these claims, stating, ‘There is nothing in this bill that’s going to help hard-working Americans. Let’s be very clear, this is a giveaway to the richest people in our country.’
As the political battle over the Big Beautiful Bill heats up, both parties are intensifying their efforts to sway public opinion, with the outcome of the 2026 midterms hanging in the balance.