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Yoga’s journey from a revered spiritual discipline to a widely practiced form of physical fitness is a testament to its adaptability and the global fascination with its holistic benefits. This transformation has not only redefined yoga’s role in individual lives but has also become a crucial element of India’s cultural diplomacy. The Indian government’s strategic promotion of yoga as an exportable asset reflects a deep-seated desire to elevate the nation’s global standing through its cultural heritage.
As yoga continues to gain traction worldwide, its association with Indian identity has reinforced the country’s soft power initiatives. By hosting international yoga festivals and promoting yoga through educational programs, India has effectively leveraged its cultural exports to build stronger international relationships. The practice of yoga has thus become more than just a physical exercise—it has evolved into a symbol of India’s heritage and a tool for enhancing its global influence.
This growing international recognition of yoga underscores its potential to shape global perceptions of India. As more people worldwide adopt yoga as a way of life, India’s ability to project its cultural values becomes increasingly significant. This strategic use of yoga exemplifies how cultural diplomacy can be employed to foster goodwill and strengthen international relations, positioning yoga as a vital element of India’s soft power strategy.