A new trend in personal care services allows affluent clients to receive treatments like Botox on yachts and private boats, reflecting a growing concierge medical and cosmetic trend. This on-demand service, known as ‘boat-tox,’ is part of a broader shift toward luxury care that meets patients where they are, with providers like Dr. Alexander Golberg and Sheila Nazarian offering discreet, high-end treatments.
Dr. Alexander Golberg, based in New York, has pioneered ‘Dr. Hamptons,’ a service delivering aesthetic treatments directly to patients’ homes, catering to celebrities, CEOs, frequent travelers, and young professionals. Other services include lip enhancements, IV drips, and wellness treatments. The rise of ‘boat-tox’ has been accelerated by the pandemic, as many doctors’ offices closed, yet demand for appearance and wellness remained.
Patients can now access these treatments in private jet lounges, penthouses, or on the decks of yachts. Providers stress that the procedure must be done in a stable environment, such as a docked boat, to ensure safety and precision. Sheila Nazarian, a plastic surgeon specializing in high-profile procedures, emphasizes the ‘exclusivity’ of the service, noting that patients pay for privacy and discretion, as well as the expertise of licensed professionals.
Both experts caution that despite the convenience, such procedures require skilled practitioners to mitigate risks, especially in non-clinical settings. The trend highlights the increasing demand for personalized, high-quality aesthetic services among the ultra-wealthy, who are willing to pay for convenience, privacy, and exclusivity in their self-care routines.