A new wellness fad is raking in business in the Miami area: paying someone to lightly scratch your back, scalp and arms for pure relaxation. The service, provided by the family-run company Scratcher Girls, has gained a loyal following through online marketing and social media, particularly on TikTok, where ASMR-style content has brought the trend to the mainstream. Clients can book sessions in Miami Gardens, and the brand has expanded with weekend pop-ups at the Yellow Green Farmers Market in Hollywood. The service offers multiple packages, with sessions priced at $74.99 for 30 minutes or $129.99 for a full hour, though couples’ sessions come at a higher rate.
While the service is marketed as a form of