Georgia Republican Senate candidate Buddy Carter has dropped a new television ad, part of a $7 million advertising blitz aimed at boosting his name ID in the state’s Senate race. The ad, which features a strong emphasis on the MAGA movement and Trump’s influence, is part of a broader campaign strategy to position Carter as a formidable candidate opposing Democratic Sen. Jon Ossoff.
Carter’s ad underscores his alignment with conservative values by highlighting his support for policies such as bans on trans people from girls’ sports and his advocacy for strict border control measures. The ad incorporates remarks from Trump, a former presidential candidate, emphasizing Carter’s connection to the former president and his role in the current Republican Party’s direction. This strategy is designed to differentiate Carter from other candidates, including fellow Rep. Mike Collins and former college football coach Derek Dooley, who was endorsed by Governor Brian Kemp.
The campaign includes various media platforms, from television and streaming to direct mail, aiming to maximize exposure and voter engagement. Carter’s efforts are also highlighted by his legislative accomplishments, such as the passage of the Laken Riley Act, named after a University of Georgia student who was slain by a migrant. This bill, which Collins was a lead sponsor of, is presented as a testament to Carter’s record of success in Washington.
The Georgia Senate race is expected to be one of the most expensive races in the upcoming midterms, with significant financial investment from both sides. The race is also critical for Democrats, as Georgia, which Trump won last year, is seen as a key battleground state. Recent polls from the TechnoMetrica Institute of Policy and Politics indicate a closely contested race for the GOP nomination, with Collins at 27 percent, Carter at 20 percent, and Dooley at 8 percent, with a substantial portion of Republican voters still undecided.