Apple Raises iPhone Prices Despite Tariff Relief from Trump
Apple has raised prices for several iPhone models, including the iPhone 17 Air, which starts at $999, despite receiving tariff breaks from President Donald Trump. The company also introduced the iPhone 17 Pro and Pro Max models at $1,099 and $1,199, respectively, while the base model iPhone 17 starts at $799. The price hikes are attributed to advances in design and technology, positioning Apple as a premium brand.
The decision to increase prices comes despite earlier tariff relief granted to Apple by Trump, which was expected to reduce costs for consumers. However, Apple’s focus on innovation and maintaining its premium positioning has led to higher prices across the iPhone lineup. The company emphasized the design and technological advancements in the new models, such as the iPhone 17 Air’s slim profile and battery technology, the Pro and Pro Max’s performance upgrades, and the inclusion of advanced health and camera features.
Alongside the iPhone releases, Apple also unveiled updates to its wearables, including the third-generation AirPods Pro and the Apple Watch Series 11, which introduce new health monitoring features and improved connectivity options. These updates are part of Apple’s ongoing strategy to expand its ecosystem and enhance user experience, with a continued emphasis on style, functionality, and user engagement.