Microsoft has officially eliminated the one-time fee for publishing apps on its Windows Store, enabling developers in nearly 200 countries to register and publish their applications without upfront costs. This initiative follows a gradual rollout that began in June 2023, with the full implementation now covering all global markets. The decision is part of Microsoft’s broader strategy to enhance accessibility and inclusivity for developers, encouraging innovation and growth within the Windows ecosystem.
According to Microsoft’s senior product manager, Chetna Das, the removal of these fees helps remove a significant barrier for creators, allowing more developers to contribute to and benefit from the platform. The change also aligns with Microsoft’s efforts to compete with other app stores, such as Apple and Google, which maintain their respective fees. The Microsoft Store now serves over 250 million monthly active users, providing a robust audience for developers to reach.
Additionally, developers can implement their own in-app commerce systems, retaining 100% of their revenues from non-gaming apps, further enhancing the platform’s appeal. This move is expected to attract more developers to the Windows ecosystem, potentially increasing the number of available applications and improving the overall user experience. While Apple and Google continue with their fee structures, Microsoft’s decision may influence the industry’s approach to developer support and platform accessibility.