Two American TikTokers have played a pivotal role in transforming Japan’s 7-Elev, which are ubiquitous convenience stores, into a global food tourism destination. Their videos, which highlight items like matcha lattes, onigiri, and the iconic egg salad sandwich, have gained widespread attention, drawing millions of views. These posts have not only elevated the visibility of 7-Elevens but also underscored the appeal of its diverse and high-quality menu offerings.
Japan’s 7-Elevens have long been beloved for their convenience, but the viral TikTok content has propelled them into the spotlight as must-visit spots for both locals and international visitors. The stores, which are part of the Seven-Eleven Japan Group, have seen an uptick in foot traffic, with many customers visiting solely to try the dishes featured in the videos. The phenomenon has also sparked interest in other convenience stores, as businesses across the world look to replicate the success of these viral posts.
The impact of the TikTok trend extends beyond just food tourism. It has also demonstrated the power of social media in shaping consumer behavior and driving foot traffic to physical locations. As these videos continue to circulate online, the 7-Elevens are becoming a symbol of Japan’s unique blend of convenience and culinary culture, attracting a new wave of food enthusiasts eager to experience the country’s signature flavors.