ESPN has compiled an extensive list ranking every World Cup mascot from the first ever World Cup in 1966 up to the current 2026 edition. The ranking places the 2026 mascot, Clutch, at the top of the list, while the original World Cup Willie from 1966 is ranked as the worst. The list includes mascots from various eras, offering a glimpse into the evolution of the World Cup’s branding and its iconic symbols. Each mascot is evaluated based on its design, memorability, and impact on the tournament’s identity.
The ranking includes mascots from all participating host nations, reflecting the diverse cultural influences that have shaped the World Cup over the decades. For example, the 1998 French World Cup mascot, Foot, is ranked highly due to its iconic design and recognition. In contrast, the 2002 South Korean and Japanese World Cup mascot, the 2002 Zayu, is placed in the lower half of the list for its less appealing design and lack of memorability.
The 2026 World Cup will be hosted jointly by the United States, Canada, and Mexico, and the mascot Clutch has been designed to embody the spirit of the tournament, featuring a playful and energetic character. This ranking serves as a nostalgic journey through the history of the World Cup, highlighting the changing perceptions of mascots and their role in the global football community.