OpenAI’s CEO, Sam Altman, has announced two significant updates to their text-to-video AI system, Sora, set to be implemented soon. The first change involves providing rightsholders with enhanced granular control over the generation of characters, similar to the opt-in model for likeness but with additional features. This development aims to address concerns from creators and rights holders, offering them greater oversight and the ability to specify how their characters can be used. Furthermore, Altman mentioned that the company is exploring a revenue-sharing model for video generation, where creators and rights holders can potentially benefit from the financial aspects of user-generated content. Altman expressed optimism that this new form of engagement will yield significant value for rights holders, beyond just financial benefits. The exact revenue-sharing model is still under development and will require further trial and error to finalize. Altman highlighted that the company is hearing positive feedback from rights holders, who are excited about the potential for this new kind of ‘interactive fan fiction’ and the associated benefits. These updates are part of OpenAI’s ongoing efforts to enhance collaboration with its rights holders, ensuring both parties derive value from the increased engagement and creativity facilitated by Sora.