OpenAI’s Sora AI tool has sparked controversy over its handling of deepfakes and copyright issues. The platform has implemented some controls, such as rejecting images with faces unless the individual has given consent. However, it allows the creation of videos that mimic deceased celebrities and include copyrighted characters like Ronald McDonald, Pikachu, and Simpson’s characters. Legal experts warn that OpenAI’s approach may expose the company to potential copyright lawsuits, as many of the generated videos could infringe on existing intellectual property rights. The situation has raised concerns about the balance between creative freedom and legal compliance in AI-generated content.
According to CNBC, Sora users have flooded the platform with artificial intelligence-generated clips of popular brands and animated characters. These videos include clearly-copyrighted characters such as Ronald McDonald, Simpsons characters, Pikachu, and Patrick Star from SpongeBob SquarePants. This approach is unusual, as typical copyright laws require explicit permission for the use of someone’s work. Jason Bloom, a partner at Haynes Boone, explained that posting a notice to the public saying that everyone’s work can be used is not how copyright works. He indicated that OpenAI’s opt-out policy for copyright holders could lead to many copyright infringements.
Mark Lemley, a professor at Stanford Law School, has also expressed concerns about the potential legal challenges. He warned that many of the videos generated by Sora are likely to infringe on copyright. He added that OpenAI is opening itself up to a significant number of copyright lawsuits by allowing such content. The issue has sparked debates about the responsibilities of AI developers in ensuring that their tools do not facilitate copyright violations. Critics argue that OpenAI’s current approach may not be sufficient to protect both the rights of content creators and the interests of users who wish to explore creative possibilities with AI technology.