Former WNBA star Liz Cambage has become a vocal advocate for current players to diversify their income sources, calling attention to the league’s ongoing disputes over pay disparities. Cambage, a four-time All-Star who played for the Los Angeles Sparks from 2017 to 2022, left the league after the 2022 season, citing a desire to explore new opportunities beyond basketball. Following her exit, Cambage joined OnlyFans, where she reportedly earned significantly more than during her WNBA career. In a recent interview with TMZ Sports, Cambage emphasized the need for WNBA players to seek out additional revenue streams, stating, ‘I feel like women gotta make more money playing the sport they love.’
The conversation around income disparities has gained traction following the entry of the 2024 rookie class, including Caitlin Clark, who reportedly earns more from endorsements than her rookie salary. Clark, a standout player for the Iowa State Cyclones, drew attention for her off-court success, which has sparked discussions about the financial dynamics within the league. Minnesota Lynx star Napheesa Collier has also taken a public stance, criticizing WNBA Commissioner Cathy Engelbert in an exit interview last week. Collier’s comments have further intensified the debate over player compensation, with many players questioning the disparity between the top earnings of young stars and the league’s overall salary structure.
As the WNBA enters a crucial offseason, tensions between players and league officials appear to be intensifying. The league and its union are reportedly on the brink of a major confrontation, with players demanding greater financial transparency and improved contracts. Cambage’s advice to younger players to ‘be you’ and capitalize on their unique qualities has resonated with many in the league, reflecting a broader shift in how female athletes are navigating their careers. While some critics argue that Cambage’s approach may not be sustainable for all players, her advocacy highlights the growing financial realities faced by WNBA athletes in an increasingly competitive market.
Experts suggest that the WNBA’s financial landscape is evolving rapidly, with players increasingly turning to sponsorship deals and digital platforms to supplement their incomes. This trend is part of a broader shift in the sports industry, where athletes are seeking greater control over their earnings and brand. However, it also raises questions about the long-term viability of such strategies and the potential impact on the league’s financial model. As the league moves toward its next contract negotiations, the voices of players like Cambage and Collier are likely to play a significant role in shaping the future of the WNBA’s compensation structure.