Following its departure from Russia following the 2022 invasion of Ukraine, Danone has rebranded its former Russian unit as ‘Milk Logic’. The French multinational company had previously operated in the Russian market for over a decade, with its subsidiary operating under the brand ‘Danone Russia’ and selling products such as yogurt and infant formula. However, the decision to leave the Russian market came after the invasion, which led to widespread international sanctions against the country.
As part of its exit strategy, Danone reportedly ceased operations in Russia and transferred its assets to a new legal entity, which would be rebranded as ‘Milk Logic’. This move comes amid ongoing discussions about the company’s future in the Russian market, as well as the broader implications of its departure for the global food industry.
The Russian government had previously seized Danone’s assets in 2023, raising concerns about the company’s ability to maintain a presence in the country. With the rebranding, Danone aims to distance itself from its former Russian operations, while also exploring new markets for its rebranded business.
Analysts are watching the move closely, as it could signal a shift in the company’s strategic direction. The new brand, ‘Milk Logic’, is expected to focus on the development of new products and the expansion of its global reach. As the company continues to navigate the challenges of its exit from Russia, its rebranding marks a significant step in its efforts to reposition itself in the global market.