Germany’s Federal Cartel Office has launched an investigation into Temu.com, a Chinese discount retail platform that has rapidly gained market traction. The probe comes amid allegations that the company is manipulating pricing strategies of European retailers, raising concerns over fair market competition. The watchdog is examining whether Temu’s business practices may be violating EU competition laws.
Temu, which has been expanding rapidly across Europe, has been accused of using its influence to set prices for retailers, potentially distorting market dynamics. The competition watchdog argues that such practices could undermine fair competition and harm consumers by limiting choices. The investigation is part of broader efforts by Germany to monitor and regulate foreign digital platforms operating within its borders.
As one of the fastest-growing e-commerce platforms globally, Temu faces increasing scrutiny from regulatory bodies in Europe. The probe could have significant implications for the company’s operations in the region and its ability to compete with established market players. Legal experts suggest that the outcome of the investigation may influence future regulatory frameworks for digital marketplaces in the European Union.