Natalia Bryant, the eldest daughter of retired NBA legend Kobe Bryant, has been credited as the creative director for the Los Angeles Lakers’ preseason hype video. The video, which aired ahead of the team’s training camp, highlights the Lakers’ preparation for the upcoming NBA season. Natalia, who graduated from the University of Southern California’s School of Cinematic Arts in May, has brought her artistic vision to the project, intertwining her family’s legacy with the team’s modern identity.
The hype video features a mix of dynamic gameplay highlights, behind-the-scenes footage, and motivational messages from the Lakers’ players, all designed to build excitement for the 2023-24 season. Natalia’s role marks a significant step in her career as a filmmaker and marks her as a rising figure in the entertainment and sports industries. Her work on the video has drawn attention for its creative approach and the personal connection to her father’s legacy, which has made it a standout piece in the league’s promotional content.