The avocado industry in Mexico is under pressure as it confronts the challenge of balancing environmental conservation with economic imperatives. The U.S. market, which is a key revenue stream for Mexican avocado producers, has expressed concerns over the deforestation linked to the expansion of avocado farms. This has led to a critical juncture for the industry, which now faces the possibility of losing access to this lucrative market if deforestation practices are not curtailed. In Uruapan, Michoacán, the Aztecavo avocado packing plant stands as a testament to the complexity of this issue, representing both the economic significance of the industry and the environmental costs associated with its growth. The situation underscores the global implications of local agricultural practices and the intricate balance between economic development and environmental sustainability.