The CEO of Philip Morris Ukraine, Maksym Barabash, has stated that the recent ban on the sale of vaping liquids has led to a rapid increase in illegal electronic cigarette sales. The measure, intended to curb youth vaping and promote traditional tobacco products, has instead created a thriving black market for e-liquids. Barabash warns that this illegal activity is costing the Ukrainian government an estimated UAH 5 billion in lost tax revenue. The company has called for a more balanced approach to regulation that would protect public health while minimizing economic disruption.
Industry experts agree that the ban has exacerbated the issue, as consumers are now seeking out unregulated and often unsafe products. The Ukrainian government has faced criticism over the economic impact of the policy, with some arguing that the tax losses could have been mitigated with a more comprehensive regulatory framework. Additionally, the illegal market poses significant health risks, as these products may not be subject to quality controls or safety standards. As the government grapples with the consequences of its policy, there is growing pressure to reassess the regulatory approach to vaping products.