Apple TV, the streaming service operated by Apple Inc., has signed an exclusive deal to broadcast Formula 1 races in the United States starting in 2026. The announcement was made on Friday, signaling a significant shift in the motorsport’s U.S. media strategy. This decision comes as Formula 1 seeks to expand its global audience and diversify its broadcasting partnerships.
The deal is expected to provide Apple TV with a substantial amount of original content, potentially increasing user engagement and subscriptions. For Formula 1, the partnership offers access to a large and tech-savvy audience, which could drive greater viewership and sponsorship opportunities.
Analysts suggest that the move reflects broader trends in media consumption, where streaming services are increasingly competing with traditional broadcast networks for viewership. The collaboration between Apple TV and Formula 1 is seen as a strategic move to capitalize on the growing demand for digital content consumption.
While no financial details of the deal were disclosed, industry insiders indicate that it could have significant implications for both parties. The partnership is anticipated to enhance the visibility of both Apple TV and Formula 1 in the U.S. market, potentially boosting their market positions in the entertainment and sports industries.