Vivienne Westwood’s presence at Riyadh Fashion Week has sparked a wide-ranging debate about the cultural positioning of Saudi Arabia. As the third year of the event progresses, the inclusion of world-renowned designers signals a notable shift in the kingdom’s cultural engagement strategy. While some Saudis applaud the initiative as part of their broader efforts to enhance their global cultural influence, critics argue that the boldness of the brand may clash with the country’s conservative values.
At a gala event last year, the participation of international designers marked a significant milestone for Riyadh Fashion Week. This year’s edition represents the first time that high-profile international designers have been integrated into the event, showcasing the kingdom’s increasing openness to global cultural influences. However, the pairing of provocative fashion with Saudi Arabia’s conservative framework has led to mixed reactions, highlighting the complexities of cultural alignment in a rapidly evolving society.