The brazen daylight robbery of the Louvre on Sunday has turned into a marketing opportunity for Böcker, a German maker of cranes and elevators whose product was used in the heist. The incident, which involved the theft of several high-value artworks, has sparked a wave of public interest and media coverage. In the wake of the crime, Böcker has capitalized on the situation by promoting its product as a central element in the heist.
Alexander Böcker, the chief executive of the German crane manufacturer Bö, has posed in front of a crane in Werne, Germany, on Thursday, highlighting the company’s involvement in the incident. Böcker’s approach has drawn mixed reactions from the public, with some criticizing the move as inappropriate while others view it as a bold marketing tactic.
While the heist has raised questions about security measures at cultural institutions, Böcker’s marketing campaign has sparked a broader debate about the ethical implications of commercializing criminal events. The company’s actions are currently under scrutiny, as authorities investigate the theft and its potential impact on the global art market.