Deion Sanders, head coach of the Colorado Buffaloes, has publicly criticized the current state of college football’s coaching landscape, which has seen a rapid series of firings this season. Sanders made a series of sharp comparisons, likening the trend to the popularity of quick, visible results such as Brazilian butt lifts and mail-order brides, suggesting that patience is a dying trait in modern society. He explained that people now expect immediate results, whether in personal or professional life, and that this attitude is influencing the way college football teams are managed.
The trend has seen several high-profile firings this season, including LSU’s Brian Kelly, who was dismissed after just one loss in 2024, and Penn State’s James Franklin, who was let go following a string of subpar performances. Florida’s Billy Napier also saw his position overturned at the same time, highlighting the growing impatience of athletic directors and administrators. These firings have sparked a broader discussion on the stability of college football coaching jobs, with many wondering if the trend is sustainable or indicative of a larger shift in the sport’s management practices.
Sanders himself is navigating a challenging season with the Buffaloes, who are currently 3-5 after a significant loss to Utah. The team is struggling to find its footing without Shedeur Sanders, his son, as the starting quarterback. Despite the difficulties, Sanders remains committed to turning the program around. The Buffaloes will face Arizona in a crucial home matchup this weekend, a game that could either lift them back into contention or further tarnish their season. Regardless, Sanders’ comments have raised important questions about the future of college football management and the growing disconnect between expectations and reality in the sport.