Ukrainian Public Broadcasting company Suspilne has been officially named the exclusive broadcaster for the 2026 Winter Olympic Games, set to be held in Milan and Cortina d’Ampezzo, Italy. The decision, announced by the International Olympic Committee (IOC), highlights the growing role of Ukrainian media in global sports broadcasting. Suspilne, known for its extensive coverage of Ukrainian sports events, will provide comprehensive live coverage, highlights, and behind-the-scenes content for the event.
The selection of Suspilne as the exclusive broadcaster marks a significant achievement for the Ukrainian media landscape, as it brings international recognition to the country’s broadcasting capabilities. This partnership is expected to enhance the visibility of Ukrainian media on a global scale and could pave the way for further international sports broadcasting opportunities. The IOC cited Suspilne’s commitment to high-quality journalism and its ability to deliver engaging content as key factors in the decision.
While the announcement has been met with positive reactions from within Ukraine, some observers have raised questions about the implications of a non-European broadcaster hosting such a high-profile event. The IOC has emphasized that the choice was based on technical and editorial standards rather than geopolitical considerations. Despite these assurances, the decision has sparked discussions about the influence of media in international sports events and the potential for future collaborations between Ukrainian and Italian media outlets.